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Anime's Media Mix: Franchising Toys and Characters in Japan. Marc Steinberg
Anime-s-Media-Mix-Franchising.pdf
ISBN: 9780816675500 | 304 pages | 8 Mb
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page: 304
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780816675500
- Publisher: University of Minnesota Press
Download books for free nook Anime's Media Mix: Franchising Toys and Characters in Japan CHM iBook by Marc Steinberg English version
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...
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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Anime's Media Mix Franchising Toys and Characters in Japan.
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Anime's media mix : franchising toys and characters in Japan / Marc Steinberg. Introduction: rethinking convergence in Japan; Anime transformations:
Distinctive Optimism Before Aspersions- The Mixed Media of Anime
Distinctive Optimism Before Aspersions- The Mixed Media of Anime and in his Anime's Media Mix: Franchising Toys and Characters in Japan
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