Marketing Communications: Offline and Online Integration, Engagement and Analytics. P. R. Smith, Ze Zook

Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing-Communications.pdf
ISBN: 9780749473402 | 586 pages | 15 Mb

Marketing Communications: Offline and Online Integration, Engagement and Analytics
P. R. Smith, Ze Zook
Page: 586
Format: pdf, ePub, fb2, mobi
ISBN: 9780749473402
Publisher: Kogan Page, Ltd

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Overview

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach. All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.

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